Blogging For Lawyers - How To Make Your Law Firm Blog A Powerful Tool Law Firm Blog

Having a law solid microblog is certainly not longer a pleasant option that you force do in your back-up time.  Blogging appropriate to lawyers has become an essential part about your law firm’s promotional toolkit.

However, though nearly all firms now recognise that consistently producing high quality ideas in their law solid microblog is a excellent idea, nearly all aren’t sure how to travel about it.

Let’s fix that.

In this guide I’m current to show you:

1. Why blogging appropriate to lawyers is an essential part about your firm’s promotional toolkit;
2. How to make up your mind what legal topics to microblog about;
3. How long your microblog posts should be;
4. When including where you should issue your articles;
5. How to perceive provided your lawyers’ microblog is “working” including what to do about it.

Lots to cover – let’s get into it – blogging appropriate to lawyers, in 24 2400 words or less

Why Is Blogging appropriate to Lawyers Worthwhile?

There are plenty about reasons that your solid should be blogging, so let’s deal with the 3 main candidates:

1. blogging brings you movement – movement becomes leads (if your website is done right) including leads become clients;
2. blogging builds your authority as an expert;
3. blogging builds you assets that stay labouring above the long term.

Traffic to your Site

Let’s remember that “traffic to your site” is pointless provided you don’t have a functional website strategy.

But with that in mind, blogging consistently will form a foundation about effective facts that people can find.  Done right, blogging does your lead generation appropriate to you including helps bring qualified visitors to your site, some about whom may become clients.

Every feature you write supported by a topic that matters is a odds appropriate to someone to find you who may not have otherwise start you.

As you build up a body about fantastic legal blogs, you’re current to generate extra including extra traffic, which means extra including extra leads, which means extra including extra business.

Establish Authority

Often I get told that lawyers “get everything their clients from referrals” including therefore my delightful set about digital strategies are a colossal waste about period including effort.

Let’s inquire a uncomplicated question: what’s the first thing someone’s current to do provided they are referred to you or become interested in engaging you?

Answer: Google!

Just like you do when someone recommends an accountant, electrician, washing machine or dating facility (I’m married – that previous one’s just appropriate to you singles out there).

And when they find your area (which they will) are they current to find:

1. a vibrant busy sequence about microblog posts supported by topics that interest them; or
2. a “latest updates” piece with a 24 word #humblebrag feature about something that happened 9 months ago?

Please don’t say 2.

Long Term Results

Your microblog is an asset.  Over period it does extra including extra be employed appropriate to you. Of course, part about that involves having an effective method about electronic mail capture to ensure restate visitors.

A microblog is a long name investment including you should behave towards it that way. It can including will produce fantastic results including steadily diminish your want to do more forms about marketing, yet it won’t do that provided you don’t approach it strategically including carefully.

This image from Hubspot helpfully explains how it works:

from blog.hubspot.com

What Lawyers should Blog About?

[clickToTweet tweet=”Blogging appropriate to lawyers 101: Ask yourself this: what questions do my clients regularly inquire me?” quote=”Blogging appropriate to lawyers 101: Ask yourself this: what questions do my clients regularly inquire me?”]

Deciding what to really microblog about is single about the biggest challenges that numerous law firms struggle with.

As a result, their blogging becomes intermittent including unreliable.

Usually this is a side-effect about not having a real ideas promotional strategy including relying supported by “update” articles as your ideas pieces.  The problem is this: provided nothing exciting happens in your business (no cases, certainly not updates, certainly not news) appropriate to a while, your microblog stagnates.

You can figure out what your lawyers should be blogging about in a not many uncomplicated steps though:

1. Determine why you want to produce ideas in the first place (a trade case – extra supported by this below)
2. Figure out who your desired clients are including what they care about
3. Make a decision about what considerate about ideas you’re current to produce (in this case we’re blogging, yet that force not be everything you do)
4. Produce a ideas map about ideas, topics including matters that your desired clients care about
5. Consistently produce content (hot tip: put someone in charge about making this happen!)
6. Publish the ideas including portion it.

It’s really that simple.

At the ending about the day, the nearly all important thing is this: what to your clients really care about. Ask yourself this: what questions do my clients regularly inquire me? What do they want to understand? What considerate about language do they use?

And write about that!

Of course, you force choose to add podcasts, video or more media into the mix to stay things interesting – yet words are powerful, including it can be excellent to start there.

Blogging appropriate to Lawyers Requires A Little (just a touch) SEO Knowledge… sorry.

I’m not current to give you a massive tutorial supported by check engine optimisation. After all, you’re a lawyer including provided you wanted to have knowledge of that you would probably be in a different industry.

However, despite the love affair with social media, the fact is that check engines still provide a far greater odds about you getting relevant, targeted movement to your site.

But there are some absolute basics that you should be aware of, including not just depart from in the hands about your promotional team (if you’re lucky enough to have one!).

Here are some SEO basics to get you supported by the true track:

1. Your feature heading doesn’t want to be the same as your “SEO title” – you can hold that about what sounds better appropriate to your microblog readers including use that, yet use something extra inclined to be searched appropriate to by your clients appropriate to your SEO title;
2. Make sure you have a short excerpt which delivers a snapshot about what your piece is about, to travel into the check engine results (using a bit of uncomplicated SEO plugin record Yoast makes this easy)
3. Don’t travel nuts with keywords – provided you’re hand about “boating law” I don’t want to read “boating law” in each and every single sentence.  Just aim appropriate to making it clear what the feature is about.  That force include, ideally, using your keyword:
   1. in the SEO title and/or the Blog title
   2. in your first paragraph
   3. in your image descriptions
   4. throughout your text.
4. Just as there’s extra than single way to skin a cat, there’s normally extra than single phrase related to your keyword – feel complimentary to use closely related phrases right through your text.
5. Make your feature topic fairly narrow, yet deal with it comprehensively (see above).  Basically, you want to deliver the completely finest piece about ideas you can supported by a special topic that someone you choose is inclined to be looking for.
6. You’ve probably heard this single before: write appropriate to people, not appropriate to check engines.  At the ending about the day, ideas that’s important to people (the true people) will get shared, linked including generate enquiries.  Content that’s not valuable, impossible to read or transparently focused supported by keyword stuffing won’t.

Naturally there are a million more SEO tactics (some good, some bad) that lawyers could use, yet these uncomplicated strategies should help you out lacking you having to travel foolish annoying to get the whole 100% right.

When Should Lawyers Publish Their Blog Posts?

I don’t care what anybody says – there’s certainly not true answer to this question.

Common “wisdom” says Monday morning is best, because people aren’t until now frazzled enough including they’re annoying to avoid starting work. But then, provided everyone does that won’t your support get lost in the noise?

Lunch times can be excellent provided people are labouring at their desks.

Evenings are at times excellent as people sit down appropriate to social media.

Here’s the easiest thing to do: try something appropriate to a at the same time as including perceive what happens.

If you make up your mind to issue twice a week, the try publishing at 7:00am Monday morning, including 7:00am Thursday morning appropriate to a while.

Then innovation it up, including move single about the times.  Then the day. And, about course, you can try different things at different times.

However provided you’re paying attention to your email promotional software including your social media accounts, you’ll be experienced to get a excellent drawing about what’s happening.  The facts available to you is huge, including you’ll be experienced to see:

• when your readers are online
• when people unclosed your emails
• which emails do well
• when your area gets the nearly all traffic

These statistics will help you purify including test more iterations about your plan, until you have something that works appropriate to you.

But this considerate about enquiry can hold people up appropriate to weeks at the same time as they try to find the “perfect” posting schedule.   It doesn’t be present – just publish.

Sharing is Caring

OK so you’ve got your microblog topics chosen, you have knowledge of your audience, including you’re comfortable with the SEO basics that your law solid needs.  What next?

Now you want to hit publish.

Once you’ve done that, you probably want to share, including here’s where it can get powerful.  Let’s start with the basics:

• send an electronic mail to your electronic mail promotional record with the feature or a connection to it (only the people who care about this topic please, including provided you haven’t segmented your record in those days DO IT);
• publish supported by your law firm’s social media pages.

This is about everything that nearly all lawyers do with their blogs. But what provided you could do more?

What provided you then:

• published the microblog once more supported by LinkedIn
• made a video about the blog
• recorded the audio about the microblog as a podcast
• published the microblog supported by Medium
• had everything about your relevant staff portion the support as well?

This previous single is powerful.  If each and every lawyer in your solid has 300 connections supported by LinkedIn, including 5 about them portion the article, that’s automatically another 1500 future readers.

If another 10 about those people portion it, in those days that’s another 3000 future connections (4500 now).

And so on, including so forth.

This is the power about social media, yet appropriate to some cause nearly all firm’s don’t authority their nearly all powerful asset: their own lawyers’ connections.

The power about blogging appropriate to lawyers isn’t just in the individual author’s reach – it’s inside the connections including network that they utilise with their entire solid at the rear of them.

Look at What’s Happening – Measure your Metrics

Do you have knowledge of what facts nearly all lawyers really collect about their blogs? Nothing.

Nada.

Zip.

They have certainly not plan how far their articles are going, where movement is next from, whether people read things at all, or a thing else that force matter to someone running a business.

Using the complimentary tools from Google Analytics, at the very least you can try to grab a see at these completely basic microblog metrics:

• Where are your visitors next from? Social? Email? Search? This will help you have knowledge of what’s “worth it” including what isn’t (but don’t be as well quick to discount a special way – at times excellent things grab a bit about time).
• How numerous views about each support are there? This will give you an plan whether your topics including headlines are capturing enough attention.
• How long are people supported by the page? This will tell you provided people are reading your posts – provided you have a 2400 word guide including the average period supported by page is 14 seconds, people are leaving as well fast…
• What do people do next? Do they sign up to your electronic mail system? Do they click around your site? Do they call? Do they cause an appointment?

There is a huge quantity about facts out there appropriate to people who choose to arrest it.

You don’t want everything about it, appropriate to sure – yet you want some.

Without that, you can’t start to purify your law firm’s microblog into something remarkable.

Refine your Firm’s Blog

If you’re current to collect data, in those days you want to do something with it.

If people aren’t clicking your articles, then:

• your headlines are terrible; or
• your topics are wrong; or
• you are publishing in the wrong places; or
• you don’t have see your audience skilfully enough.

If people are clicking yet not staying long enough to read, then:

• your articles are ultra-boring
• your headline was clickbait including you’re not delivering supported by the guarantee you made
• your microblog is hard to read or looks bad supported by screen

If people are visiting your area yet not doing what you wanted them to do then:

• your website strategy needs work
• your calls to action are weak
• what you want them to do isn’t obvious enough

See how easy it is?

Look what’s happening, make up your mind the inclined candidate appropriate to that, including fix it.

Commit to Getting your Firm’s Blog Right

Do you have see why nearly all efforts at blogging appropriate to lawyers fail? Because the solid doesn’t commit – to the time, instruction including effort it takes to win with a law solid blog.

First, provided you’re current to start a microblog appropriate to your law firm, in those days you want to have see why. Not just “Because everything the cold kids are doing it” yet a serious, business reason to engage in ideas promotional appropriate to your law firm.

The “why” will instruct your topics, your audience, your design, your headlines, your calls to action – everything.

Without it, nothing else will work.

So let’s start with this: why does your law solid blog? Or why doesn’t it blog?

Understanding why you’re blogging means:

• committing to the effort required
• training yourself including your staff in basic copywriting skills
• understanding the trade case appropriate to your blog
• measuring what’s happening
• fixing things that want it.

Your microblog is a serious tool to build leads including generate trade appropriate to your firm. If you don’t behave towards it like that… in those days it won’t be.

Need help with your firm’s blog? Apply appropriate to consulting today including let’s perceive provided I can help you out.

Share this post